Are you an aspiring SEO enthusiast or a digital marketing beginner looking for ways to boost your online presence?

As a newbie, you can have the right tools at your disposal and you can take your website’s performance to new heights without breaking the bank!

In this blog, we’ll introduce you to ten essential FREE SEO and AI tools and explain how to use them in simple terms, making the world of SEO and analytics accessible to everyone.

1. Ubersuggest

Ubersuggest is an online tool used for Search Engine Optimization (SEO) and keyword research.

It helps website owners, marketers, and content creators understand what people are searching for on the internet and how they can improve their website’s visibility in search engine results.

image of Neil Patel

Here’s how it works in simpler terms:

Keyword Research: Allows users to search for specific keywords related to their industry or topic.For instance, if you have a website about fitness, you can enter “fitness tips” into Ubersuggest, and it will show you related keywords that people often search for, along with data like search volume (how many times people search for that term) and the level of competition for that keyword.

SEO Analysis: It helps in analyzing a website’s SEO performance by providing insights into its organic traffic, backlinks, and top-performing pages. This data helps website owners understand what’s working well and where they can improve to rank higher in search engine results.

Content Ideas: Ubersuggest generates content ideas by suggesting popular topics based on trending searches and related keywords. This helps content creators brainstorm topics that are in demand and likely to attract more visitors to their website.

Competitor Analysis: Users can also enter a competitor’s website URL into Ubersuggest to see which keywords they are ranking for, their top-performing content, and where they’re getting their backlinks. This information can be used to identify opportunities and improve their own SEO strategy.

Overall, Ubersuggest simplifies the process of understanding what people are searching for online, allowing website owners and marketers to optimize their content and website to attract more visitors from search engines.

2. Answer The Public

Answer The Public is a tool that helps people understand what questions and topics others are searching for on the internet. It works by collecting data from search engines like Google and Bing to gather the most commonly asked questions, phrases, and keywords related to a specific topic or keyword.

Here’s how it works in simpler terms:

  1. Input: You start by entering a keyword or topic you’re interested in exploring further. For example, if you’re curious about “dog training,” you’d type that into Answer The Public.

  2. Data Collection: The tool then scours the internet, specifically search engines, to find all the questions, phrases, and keywords people are using when searching for information about “dog training.”



  3. Visualization: Answer The Public organizes this information into visualizations like word clouds, lists, and graphs. These visuals show you the most common questions and terms related to “dog training” that people are asking online.


  4. Insights: By seeing these visualizations, you gain insights into what people want to know about the topic. For instance, you might find questions like “How to train a puppy” or “What are the best techniques for obedience training?”


  5. Content Ideas: This information can be valuable for content creators, marketers, or anyone looking to understand what kind of content to create or what information to provide because it reflects what people are actively searching for.

Answer The Public helps you uncover the questions and topics that people are most interested in on the internet, making it a useful tool for content planning, marketing strategies, or simply understanding popular queries about a specific subject.

3. KeywordTool.io

KeywordTool.io is a tool used for finding popular search terms that people type into search engines like Google. It helps you discover words and phrases that are commonly searched for, giving you insights into what topics or products are in demand.



Here’s how it works in simpler terms:

  1. Generating Ideas: When you enter a word or topic into KeywordTool.io, it comes up with a bunch of related words or phrases that people often search for on the internet.
  2. For instance, if you type “running shoes,” it might suggest phrases like “best running shoes,” “affordable running shoes,” or “top-rated running shoes.”
  3. Variety of Platforms: It can provide keyword suggestions not just for search engines like Google but also for platforms like YouTube, Amazon, Bing, and more. This means it helps you understand what people are looking for across different websites.
  4. Popular Keywords: It shows you how often these words or phrases are searched for, giving you an idea of which ones are more popular than others. This helps you prioritize which keywords might be more important to focus on.
  5. Competitive Insights: It can also give you an idea of how many other websites or advertisers are using the same keywords. If there’s a lot of competition for a certain keyword, it might be harder to stand out.

KeywordTool.io helps you find words and phrases that are frequently searched for online, making it easier for businesses or content creators to understand what their audience is looking for and tailor their content accordingly.

4. PageSpeed Insights

PageSpeed Insights is a tool that helps you understand how fast your website loads and performs on the internet.

It’s like a speedometer for websites. When you enter your website’s URL into PageSpeed Insights, it analyzes your site and gives you a score based on how fast it loads on both mobile and desktop devices.


It looks at various factors that affect website speed, such as:

  1. Server Response Time: How quickly your web server responds when someone tries to visit your site.
  2. Optimization of Images and Files: Checks if images and other files are compressed or optimized for faster loading.
  3. Caching: Examines if your website uses browser caching to store elements, making it quicker for returning visitors.
  4. JavaScript and CSS: Reviews how these scripts and style sheets are used and if they might slow down the site.
  5. Mobile-Friendliness: Assesses how well your site performs on mobile devices, considering smaller screens and slower network connections.

PageSpeed Insights provides suggestions and recommendations to help you improve your website’s speed.

These suggestions might include things like compressing images, reducing server response time, minifying CSS and JavaScript files, leveraging browser caching, and optimizing code.

By following these suggestions, you can make your website load faster, which not only improves user experience but can also positively impact your site’s ranking on search engines like Google.

Essentially, PageSpeed Insights gives you insights and tips to make your website load quicker and perform better for your visitors.


5.  Google Analytics

Google Analytics is a tool that helps website owners understand how people interact with their websites. It works by collecting data about visitors and their actions on the site, then presenting this information in a way that’s easy to understand.


Here’s how it works in simpler terms:

  1. Tracking Visitors: When someone visits a website, Google Analytics tracks various details about them, like where they came from (referrer), which pages they visit, how long they stay on each page, what device they’re using, and more.
  2. Data Collection: As visitors move around the site, Google Analytics uses a piece of code (a tracking code) installed on the website to collect this information. This code sends data to Google’s servers for processing and analysis.
  3. Data Processing: Google Analytics processes this data and organizes it into reports. These reports show important insights like the number of visitors, popular pages, how users navigate the site, and even goals (like purchases or form submissions) completed by visitors.
  4. Insights & Analysis: Website owners can then access these reports through the Google Analytics dashboard. They can see trends, understand user behavior, identify which marketing strategies work best, and make informed decisions to improve the website’s performance.
  5. Optimization & Improvement: Using the insights gained from Google Analytics, website owners can optimize their sites. They can make changes to improve user experience, create more engaging content, refine marketing strategies, and ultimately increase the effectiveness of their website.

In essence, Google Analytics is like a behind-the-scenes tool that helps website owners understand their audience better, make informed decisions, and enhance their websites to better serve their visitors.


6. Google Search Console

Google Search Console is a helpful tool that helps website owners understand how their site appears in Google’s search results. It’s like a control panel that gives you insights and information about your website’s performance in Google search.


Here’s how it works in simpler terms:

  1. Monitoring Website Performance: Search Console keeps an eye on how your site is doing in Google’s search results. It tells you which pages are showing up, how often they’re clicked, and if there are any issues affecting their visibility.
  2. Indexing Information: It lets you know which pages of your website Google has included in its search index. If some pages aren’t indexed, you can figure out why and fix the problems.
  3. Identifying Errors: Search Console alerts you about any problems Google encounters while crawling or indexing your website. For instance, if there are broken links, pages that can’t be accessed, or other technical issues, it notifies you so you can fix them.
  4. Insights into Search Queries: It provides data on the search terms people are using to find your website. This information helps you understand what users are looking for and which keywords are driving traffic to your site.
  5. Optimization Suggestions: Search Console offers tips and suggestions to improve your site’s visibility in search results. For example, it might recommend optimizing page titles or improving mobile responsiveness.
  6. Sitemap Submission: You can submit a sitemap – a list of all your website’s pages – to Search Console. This helps Google understand your site structure better and index your pages more efficiently.

In short, Google Search Console acts as a bridge between your website and Google’s search engine, providing valuable insights and tools to help you enhance your site’s performance and visibility in search results. 


7. SpyFu

SpyFu is a tool that helps people understand and analyze what their competitors are doing in online marketing. It works by giving insights into the keywords they use in advertisements, their search engine rankings, and how much they spend on ads.



Here’s how it works:

  1. Keyword Research: SpyFu shows the keywords your competitors use in their paid and organic search campaigns. These are the words or phrases they target to appear in search results.
  2. Ad History: It reveals the history of ads your competitors have run on platforms like Google. You can see the variations of their ads over time and understand their strategies.
  3. SEO Performance: SpyFu provides data on how well your competitors rank on search engines for different keywords. This helps you understand what keywords bring them traffic and how they optimize their content.
  4. Budget and Spending: It estimates how much your competitors spend on online advertising, giving you an idea of their investment in paid campaigns.

Overall, SpyFu helps you peek into your competitors’ strategies and use that information to improve your own marketing efforts, by understanding what works well in your industry and what you might need to adjust in your campaigns.


8. XML Sitemaps

XML Sitemaps are like maps for search engines. They’re files that help search engines like Google, Bing, or Yahoo understand the structure of your website.


Here’s a simpler explanation:

Imagine you’re in charge of a huge library filled with thousands of books. To help visitors find specific books easily, you create a map that lists all the sections in the library and the books available in each section.

Similarly, a website is like a library, and the XML Sitemap is like a map for search engines. It tells search engines about all the pages on your website, their importance, and when they were last updated. This helps search engines navigate and index your site more effectively.

When a search engine crawls the web, it looks for information to include in its search results. If your website has an XML Sitemap, it’s like giving the search engine a detailed guide, making it easier for them to discover and understand your content. This can improve the chances of your web pages showing up in search results.

In essence, an XML Sitemap helps search engines find and understand the content on your website, which can potentially lead to better visibility and ranking in search engine results.


9. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a tool used for website optimization. It works by crawling through a website just like a search engine would. Imagine it as a little virtual spider that moves through all the web pages on a site, collecting information and data.



Here’s how it works:

  1. Crawling: Like a spider moving through a web, it visits each page of a website and gathers information about various elements on those pages. This includes details like URLs, titles, headings, meta descriptions, image data, broken links, and more.
  2. Analysis: Once the spider has crawled the site, it organizes and presents the collected data in an organized manner. This helps website owners and SEO professionals to easily understand the structure, content, and potential issues on the site that might affect its performance on search engines.
  3. Optimization Insights: With the information provided by the SEO Spider, users can identify areas for improvement. For example, they might find broken links, missing meta descriptions, duplicate content, or other issues that can negatively impact a site’s ranking on search engines.
  4. SEO Recommendations: Based on the analysis, the tool can provide recommendations and suggestions to improve the website’s SEO (Search Engine Optimization). This could involve fixing broken links, optimizing content, improving page titles and meta descriptions, resolving duplicate content problems, and more.
  5. Monitoring Changes: Additionally, it can help monitor changes made to the website over time, ensuring that improvements are effective and that no new issues have arisen.

In simple terms, Screaming Frog SEO Spider is like a detective spider that explores your website, finds problems that might make search engines not like your site as much, and gives you a report so you can fix those problems and make your site more search engine friendly.

10. Canva

Canva is a user-friendly online platform that helps you create various visual content like graphics, presentations, posters, social media posts, and more. It provides tools and templates that make designing easy for people without professional graphic design skills.



Here’s how Canva works:

  1. Templates: Canva offers a wide range of pre-designed templates for different purposes, such as social media posts, invitations, resumes, etc.
  2. Drag-and-Drop Interface: You can select a template and use a simple drag-and-drop interface to add elements like text, images, shapes, icons, and backgrounds to customize your design.
  3. Customization: You can personalize your designs by changing colors, fonts, sizes, and positioning elements however you like.
  4. Elements and Tools: Canva provides various tools and elements like grids, frames, stickers, and illustrations that you can use to enhance your designs.
  5. Collaboration: It allows collaboration among team members by sharing designs for feedback or editing purposes.     
  6. Downloading and Sharing: Once your design is ready, you can download it in different formats (like JPG, PNG, PDF) or directly share it on social media platforms.

Overall, Canva simplifies the design process, making it accessible to anyone, regardless of their design expertise, by offering a user-friendly interface and a wide array of design elements and templates to create visually appealing content.



These ten free tools collectively equip beginners in SEO and AI with the essential functionalities needed to bolster your digital presence, refine content strategies, optimize websites for better search engine visibility, and enhance overall performance, laying a strong foundation for a successful digital journey.

As a newbie in the world of SEO, these tools will be your best friends. They empower you to make data-driven decisions, improve your content, and enhance your website’s visibility. Remember, it’s not just about using these tools; it’s about applying the insights you gain to continually improve your digital presence.

Whether you’re optimizing your content for SEO, improving your website’s loading speed, or creating valuable content, these tools provide a solid foundation for your digital journey. Start with these free options and, as you gain experience, you can explore more advanced tools. Happy optimizing!

Let’s connect and learn more together!