Search Engine Optimization is a crucial part of your business. It will continue to increase in importance for all businesses regardless of size as it rapidly becomes a key priority for companies that understand its value, impact, and long-term benefits.

In the year 2022 state of marketing review, 82% of marketers reported SEO had a positive impact on marketing performance and goals.  

a graph on impact of seo in businesses

1. It Will Increase Organic Traffic.

Organic traffic refers to visits to a website from unpaid search engine results (as opposed to paid results). 

To increase your website’s organic search traffic, you need to achieve higher ranking in search results which can be accomplished through search engine optimization (SEO).

Some Benefits of Organic Traffic:
– It’s Free
– Improves ranking in search engines
– It builds Credibility

By optimising your website’s content and structure for relevant keywords, you can attract more organic (non-paid) traffic from search engines.

Higher visibility means more potential visitors and customers.


2. It Will Create Better User Experience

SEO involves optimising various aspects of a website, such as its loading speed, mobile responsiveness, and ease of navigation.

These improvements enhance the user experience, making it easier for visitors to find the information they need and navigate through the site.

Some Tips to Better a Web Page Experience:
– Use meaningful Heading Tags
– Optimise your Images
– Gather Customer Reviews

Creating a positive user experience leads to higher engagement, longer time spent on your site, and increased conversions.


3. It Will Optimise Targeted Traffic

Targeted SEO refers to the practice of optimising your website’s content and structure to attract users who are actively searching for the products, services, or information you offer.

Some Ideas how to Target Website Visitors:
– Build Backlinks
– Engage in Online Groups
– Create Video Tutorials

This targeted traffic is more likely to convert into leads or customers because they have a genuine interest in what you provide.

Of course to reach optimal results, you’ll have to collect data and analyse areas of improvements.


4. It Will Increase Brand Visibility and Authority

Brand Visibility is the rate at which a brand is visible to its target audience via different conventional digital marketing channels or BRAND AWARENESS.

Brand Authority is a score (1-100) that measures the total strength of a brand. 

Higher rankings in search results help establish your brand’s credibility and authority.

When your website appears at the top of SERPs for relevant keywords, it gives the impression that your business is trustworthy and reputable.

Users are more likely to click on websites that rank higher, which can lead to increased brand exposure and recognition.

Some Strategies to Increase Brand Visibility and Authority:
– Have an effective Digital Appearance
– Create Blogs
– Word of Mouth

You can reach a better audience base if you know your brand well. You can also attract new prospects who will help your brand grow.


5. It’s Very Cost-Effective

Compared to other digital marketing strategies, SEO can be highly cost-effective in the long run.

While there may be initial investments in terms of time and resources to optimise your website, the ongoing organic traffic you receive does not require direct payments for each click or impression.

It provides a sustainable and cost-efficient way to attract visitors and generate leads over time.


With almost three-fourths of the population doing research online before making any purchasing decision, it is wise to try to establish your brand at the top of the search engine results page (SERP).

SEO has major benefits for websites and can lead to long-term exponential growth as well as build credibility and trust with audiences. Thus, making it a crucial part of your business digital marketing strategy.

So if you want to see outcomes and results regardless of the marketing channel, or need to fix a problem such as having a bad user experience due to slow loading times, or you are a growing business and lack time to do it yourself, or know someone who needs it, book your FREE consultation today!

8 pawn pieces moving towards a goal